Maison Michel

by Laura Knoops @knoops

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Over the past hundred years, Maison Michel has imagined hats that are anything but an accessory. A reflection of its period, a dialogue with trends,
a product that evolves as rapidly as the head it will dress: this is the mission of a fashion-house with a savoir-faire unaltered since its creation in 1936, yet constantly re-envisioned.

I redesigned the upcoming e-commerce website, developped the identity that was created by the agency Base design, and made it work in a digital space. The prototyping, UX and UI was developped internally in the digital department of CHANEL.

I also developped the complete graphic identity (print and digital strategy, including newsletters).

Métiers d’Art Chanel (website, identity, creative production, motion design, SoMe, since 2020)