SPACE10 Beyond Bubble
SPACE10 Beyond Bubble
by Francisco Cortés @effcy
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(Automatically translated from Spanish)
SPACE10 , IKEA's innovation lab based in Copenhagen, invited me to collaborate with them on the development of the 3D visual identity for the Mexico City Pop-Up event that took place in March 2022.
The concept emerged from the theme "Beyond Human-Centered Design" where I tried to represent our planet through a bubble symbolizing a lens that magnifies different perspectives, growth, transformation, regeneration, diversity, multiculturalism, cycles, and optimism.
Over the years, SPACE10 has developed these events in cities such as New York, London, Shanghai, Nairobi, and Delhi. Their goal is to meet and collaborate with forward-thinking people in their local environment, explore diverse perspectives, and broaden their approach to design. Inspired by the action, energy, and diversity of Mexico City, they created a platform to come together through talks, interactive experiences, exhibitions, and workshops, for a better relationship between humans, technology, and our planet.
Head of Creative: Mitsuko Sato
Creative Content: Virginia Lui
Creative Producer: Sheila Fakurnejad
Graphic Design: Alexis Mark
3D Illustration & Animation: Francisco Cortés
Interior Design & Production: Niños Héroes
Photographers: César Béjar // Alejandro Ramírez Orozco // Anna Pla-Narbona // Camilo Christen
Venue: Loot
SPACE10, laboratorio de innovación de IKEA con sede en Copenhague, me invitó a colaborar con ellos en el desarrollo de la identidad visual 3D para el evento Mexico City Pop-Up que se realizó en marzo de 2022.
El concepto surgió del tema "Beyond Human Centered Design" donde traté de representar nuestro planeta a través de una burbuja que simboliza una lente que magnifica diferentes perspectivas, crecimiento, transformación, regeneración, diversidad, multiculturalismo, ciclos y optimismo.
A lo largo de los años, SPACE10 ha desarrollado estos eventos en ciudades como Nueva York, Londres, Shanghái, Nairobi y Delhi. Su objetivo es reunirse y colaborar con personas con visión del futuro en su entorno local, explorar diversas perspectivas y ampliar su enfoque del diseño. Inspirados por la acción, la energía y la diversidad de la Ciudad de México, crearon una plataforma para reunirse a través de charlas, experiencias interactivas, exhibiciones y talleres, para una mejor relación entre los humanos, la tecnología y nuestro planeta.
Head of Creative: Mitsuko Sato
Creative Content: Virginia Lui
Creative Producer: Sheila Fakurnejad
Graphic Design: Alexis Mark
3D Illustration & Animation: Francisco Cortés
Interior Design & Production: Niños Héroes
Photographers: César Béjar // Alejandro Ramírez Orozco // Anna Pla-Narbona // Camilo Christen
Venue: Loot
Thank you for visiting this project!
¡Gracias por visitar este Proyecto!
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