The New Zealand Football Foundation is a registered charity, created to raise funds for the development of football in New Zealand. New Zealand Football began the Foundation by contributing the $4million resulting from the
All Whites’ participation in the 2010 FIFA World Cup.
All White’s captain and central defender, Ryan Nelsen, is the patron for the Foundation, hence the recurring tagline ‘Finding More Ryans’.
Stunning photography of young football players has been used, creating a powerful, emotive and particularly visually striking range of collateral, informing people of the Foundation, and how they can make a contribution, helping to continue the momentum of football in New Zealand that the All Whites created in 2010.