Pure Equine is a start up business in the Canterbury region of New Zealand.
Equine bowen therapy is a holistic, non-intrusive, hands-on, soft tissue therapy which is calming and relaxing. Bowen can solve so many common equine complaints, achieving balance, well-being and performance for the horse.
I was required to design a logo for Pure Equine that represented the holistic and calming nature that is bowen therapy, while also portraying it’s technicalities and the anatomical science it encompasses. From the logo I was able to build and develop the brand, producing various Pure Equine collateral.
Paula is also a human bowen therapist. She asked if I could provide her with a business card and an information postcard to promote this other facet of her business.