A global re-package of the Adidas speed training and training accessories range. Adidas packaging for sports equipment in the past has been all black with 3 white stripes. For the first time Adidas have used photography with their sports equipment packaging, looking to modernise and bring a human element to the brand. Showing the equipment being used will spark enthusiasm in the range and drive sales.
I worked with Adidas to design the look and feel of 150 packs of sports equipment. Prepared templates for the art directors and photographers to use at the photo shoots. Retouched all images, artworked the entire range and created illustrations of each product for the reverse of the packs.