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How to Create Color Palettes with a Narrative
Learn how to choose, combine, and organize colors in a creative project to convey emotions, enhance a mood, and tell a story with greater intent There are creative decisions that the audience perceives even before they pay attention to an illustration, a photograph, or a poster. Color is one of them. An image can convey calm, unease, nostalgia, or energy in a matter of seconds—long before we stop to analyze its composition or content. That’s why choosing a color palette shouldn’t be limited to simply combining shades that are pleasing to the eye. Colors also build meaning: they help define a project’s personality, distinguish characters or spaces, accompany the evolution of a story, and guide the viewer’s gaze toward what truly matters. However, it’s common to start the creative process by opening a color tool and testing random combinations. The result may be an attractive palette, but one that’s disconnected from the project’s intent. In this article, you’ll discover how to create color palettes with narrative meaning, learning to make more conscious color choices. We’ll explore what questions to ask yourself before choosing a single shade, how to build a palette step by step, and how to use color to reinforce the story you want to tell—whether in an illustration, a visual identity, a photograph, or an audiovisual piece.
Aquí presento Kooco, mi proyecto de creación de logotipo, branding e identidad visual para una fantástica librería-cafetería ficticia. ¡Espero que os guste!
Mil gracias a @tatabi por sus consejos y guía en este curso :)
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Genial proyecto! Felicidades!
@carlavillalba ¡Mil gracias!
Nice project congrat ! :)
@aurygaadrian Thank you so much!
Very nice work!
@kennethwgray Thanks a ton!
Genial!!! Me encanta el logo!
@rosmuso ¡Muchísimas gracias!
Muito bom
Poderia me esclarecer uma dúvida?
@bdesigncreative ¡Muchas gracias por vuestro comentario! Y claro, sin problema :)
Superb 🤍🖤
Es súper bonito! :)
@muhammadhasny @josunegil ¡Muchísimas gracias!
14 comments
Genial proyecto! Felicidades!
@carlavillalba ¡Mil gracias!
Nice project congrat ! :)
@aurygaadrian Thank you so much!
Very nice work!
@kennethwgray Thanks a ton!
Genial!!! Me encanta el logo!
@rosmuso ¡Muchísimas gracias!
Muito bom
Poderia me esclarecer uma dúvida?
@bdesigncreative ¡Muchas gracias por vuestro comentario! Y claro, sin problema :)
Superb 🤍🖤
Es súper bonito! :)
@muhammadhasny @josunegil ¡Muchísimas gracias!
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