Ford Money Loops

Ford Money Loops

Agency VMLY&R came to Clim Studio to develop engaging content for Ford Money, the online savings provider from the automotive company, offering a range of fair and consistent savings products in the UK.

Their need was to create visuals for their Quarterly Insights Report Online Campaign. A long-term social-content solution offering visuals that can be relatively quick to produce and deploy.

Around the idea of Savings and Investments, we created a series of oddly satisfying visuals to interpret the sentiment of knowledge – in essence, calming to watch.

People save and invest because they want to multiply their capital. This idea translated into a family of abstract elements that represent, on a conceptual level, economical actives. They can gather, travel and multiply.

The concepts were created around the idea of “getting to know your finances better” which was the starting point for the team at VMLY&R to think of the titles of the initial concepts. “Know More”, “Be Enlightened”, “Go Deeper”, “Be Curious” and “Be Forever” are the 5 animations we conceptualized, designed, and produced at Clim–Studio.

The hero elements, taken as luxury goods, were drawn perfectly and sinuously. Using fine textures and a combination of mate and reflective materials that react perfectly to the delicate studio light, we achieved the premium look Ford Money was aiming for.

DIRECTED BY – Clim
PRODUCTION – Clim Studio
AGENCY – VMLY&R
CLIENT – Ford Money

CREATIVE & ART DIRECTION – Clim
DESIGN – Linus Zoll + Everthon Estevan
ANIMATION – Edgar Ferrer

SFX – QB Sound

VMLY&R TEAM

CREATIVE OPERATIONS DIRECTOR – Mark Doyle
CREATIVE LEAD – Matt Lee
CREATIVE LEAD – Brian Riley
ART DIRECTOR – Emily Tomlinson