Milano Design week 2022

From the hand of the young and multi award-winning Italian illustrator come six posters celebrating the anniversary of the trade fair and narrating its relationship with the city, the people and how customs have evolved from 1961 to today.
Following in the footsteps of illustrious predecessors such as Massimo Vignelli, Pierluigi Cerri, Guido Scarabottolo and Lorenzo Marini, Emiliano Ponzi, one of Italy’s most esteemed and award-winning illustrators at international level today, has been entrusted with the communication campaign image for the 60 Years of the Salone del Mobile Milano 2022 .
The artist, famous for his essential, precise style and his quasi-metaphysical atmospheres, has been commissioned to create six posters – one for each decade in the fair’s history – celebrating its heritage and illustrating its deep ties to the city and to the evolution of design, lifestyles, and demands of the social agenda.
Breaking with the traditional communication style of the Salone del Mobile, augmented reality will usher in a new level of relationship and interaction between illustration and audience. Our partnership with Alkanoids, a Milan-based creative studio specialising in motion graphics, 2D/3D animation and filmmaking, has added a new digital component to the images.

Thanks to the app, scanning the QR code on each of the posters will bring the illustrations to life, ceasing to be static and flat and actually moving. In each picture, one or more elements will come alive, guaranteed to stoke wonder and emotion in the viewe