Quimiclan

Community Management Strategy Template
1. Goals and Metrics
Primary Goal
- Increase Brand Awareness
- Increase the Engagement

Instagram
Current State
21/07/2021
Number of Followers: 1,820
Average Reach (per Week): 300
Desired State
31/12/2021
Number of Followers: 3,000
Average Reach (per Week): 1500

YouTube
Current State
21/07/2021
Number of Followers: 55,882
Average Increment of followers (per Week): 1150
Desired State
31/12/2021
Number of Followers: 100,000
Average Increment of followers (per Week): 2250

Metrics (KPIs)

2. Audience
Social Media Audience Insights
Instagram
• Gender: 28.4 % Men – 71.5 % Women
• Age: Most Audience between 18-34
YouTube
• Gender: 76.2% Men – 23.8% Women
• Age: Most Audience between 18-44

3. Communication and Messaging

Responding to Feedback

Positive Feedback
User: Excellent work... Thank you very much!!!
Reply: Thank you very much for your support bryan 👋

Negative Feedback
User: The content did not meet our expectations
Response: Thank you for your comment (user) 🙏🏻.I am very sorry that our content did not meet your expectations. If it is ok with you I will contact you shortly to better understand this issue.

Welcome message
Hi [Name], how are you, it's good to have you here on Instagram!
If you need anything we're here to help❤️.
Have an awesome day!

Víctor -
Responsible of the happy client

Automated Messages
“Away Time” Message
Thank you for contacting us!
We’re unavailable outside of business hours
Will get back to you soon

Signatures
Víctor -
Responsible of the happy client

4. Platforms and Resources
Platforms
Instagram
YouTube

Team and Skills
Team
• Victor
Training
• Introducción al community management
• Community Management Fundamentals