Hendrick’s x Claire Luxton

Hendrick’s Gin reimagined beacons of the British coastline – landmark lighthouses – as it celebrated the launch of its magically sea-inspired, limited-release Hendrick’s Neptunia Gin. Three iconic UK lighthouses were transformed with curiously delightful artistic projections, shining a light on East Sussex, The Wirral, and the home of Hendrick’s Gin, Girvan on the Scottish Ayrshire coast. The projections, imagined by British contemporary artist Claire Luxton, invite the curious to seek out the unusual and refresh themselves with the beauty of UK coastlines.

Claire Luxton photographed each element inspired by Hendrick’s new Neptunia gin and the lighthouse locations (including octopus tentacles, taxidermy seagulls and hand-painted backdrops). She then layered and animated the works digitally (with the use of Adobe Photoshop and Adobe After Effects) into one final video render to be mapped and projected onto each individual lighthouse.