Exito & Gloria

Exito & Gloria

Ledesma's notebook and paper ream lines, Éxito and Gloria, have been alongside school students for more than 100 years.

A colorful and upbeat back-to-school campaign starring toucans, ocelots and yaguaretés, animated using 2D rigs with some frame-by-frame detailing.

• Year: 2019
  
• Studio: WE NOISE - Rocío Galarza & Federico Maksimiuk
  
• Agency: Dift.co
  
• Client: Ledesma
  
• Direction: Rocío Galarza, Federico Maksimiuk
  
• Design and illustration: Rocío Galarza
  
• Character rigging & Animation: Santiago Avila
  
• 2D Animation: Federico Maksimiuk, Lucas Gugliara
  
• Showcase music: Natalia Lafourcade - "Nunca es suficiente"