Lorena San José

Lorena San José

by El Calotipo | Design & Printing Studio @el_calotipo

2,002
35
5

(Automatically translated from Spanish)

Lorena San José is a wedding photographer who won the EFTI First Prize for Professional Photography and has participated in exhibitions at Espacio OFF PhotoEspaña, Galería Cero, and the Círculo de Bellas Artes.

Lorena contacted us to create her entire graphic identity, from her logo to her website, cards, packaging... We believe in the importance of a client placing their complete trust in us to develop their image, whether on paper or screen. This helps ensure a better and more consistent final result.

From the beginning, Lorena was looking for a design line with a manual look and vintage tattoo aesthetic, so we counted on the help of her trusted tattoo artist, who made different illustrations for each element of the stationery, website, etc. Together we created the image, as well as a website ( lorenasanjose.com ) that was clean and easy to use so that she could manage and show her work herself.

When producing the business cards, we opted to create two models using the same design and, therefore, printing plates. One was a 1.5 mm thick gray cardboard card, and the other was a more "exclusive" card made of wood. We took great care in choosing the materials to perfectly match the packaging: wooden boxes and USB flash drives with their logo engraved on them, in which they could be used to deliver the DVD and original photographs of their wedding reports.