ADIDAS pattern design
ADIDAS pattern design
by Silvia Stella Osella @silviastella
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Some years ago I had the pleasure to work on a super fun project with ADIDAS.
The brand was launching in the US and Canada markets, some special, exclusive boxes featuring a selection of garments and shoes by Adidas Women curated by exceptional women:
Celebrity wellness coach Nicole Winhoffer, entrepreneur and DJ Hannah Bronfman, soccer Worls cup champion Morgan Brian and the founders of the award winning platform Well+Good.
Together with Canadian agency Mirum (Wunderman Thompson / WPP) I designed custom patterns for both the limited editions and the packaging.
Each artwork had to represent the fours different special curators, both in shapes, textures and colors.







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