Course project
Meu projeto do curso: Fundamentos da tipografia de A a Z
by Henrique Passos @henriquepassos
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Apesar de não consumir a mídia (revistas), foi um ótimo exercício para pesquisar e por em prática a criatividade, sou um completo novato no meio de tipografia, todo feedback será fundamental para meus próximo passos, obrigado :)
3 comments
alvaroefe
Teacher PlusHi henrique! Thanks for your work. Magazines are a way for us to touch on all the fundamentals in the same project, I understand that you are unfamiliar but I appreciate your effort. You seem to have a lot of mastery of the tool which is a great start, but I see some things that can improve your typesetting. I have several comments so let's cut to the chase:
Column width
On three double pages you used 5 different column widths. I didn't understand the editorial purpose of this choice, it's kind of exhausting for the reader's eye to have to recalibrate for column width on each page. If this served some purpose of the content — for example to differentiate an auxiliary text from a main text — it would still make sense, but here it seems very gratuitous. As a rule, the column of text you have on the last page is very wide. I think it looks more like a website than a magazine.
Retreat vs. Line Jump
You are using indentation (a space on the first line) and at the same time line skipping, but this is redundant as both features have the same function: Signaling the reader that this is a new paragraph. You can use line jump OR indent, both are meaningless.
A good indentation
If you are going to use indentation, also remember that the first paragraph doesn't need indentation , as it doesn't have to separate from anything that comes before it. And finally, the indent you used is soooo small. In general I like to use indent a value that is equal to leading multiplied by 1.5, for example if your running text has 12pt leading then the indent would be 18pt.
Word Break
Your splash page is hard to read. Practice the habit of reading what you compose after composing it, or asking someone you've never seen try to read it aloud to you. To me, your splash looks like it says FUNROTU or FUROTON.
Typographic palette
I felt very disconnected choosing splash fonts for the rest of the story. That condensed Sans Serif of splash never appears again, it even seems that splash is an advertisement, something separate from the content. Could splash use its high contrast sans? I don't know if it works, but I think it needs to be more integrated. And what font is the italic serif in "Jenkins 2019"? She doesn't show up again either, and that feels really weird, like it's a mistake.
Capitulate
By chance you used a big red letter N as a drop cap. It looked like a logo, because it's too far from the paragraph. Just give an arrival to the paragraph that I think will work better!
Hierarchy
The title ORIGINAL PRODUCTIONS is huge. It almost looks like the main title of the story, and it's the only one that goes inside a rectangle. Why so much prominence for this? The Netflix logo followed by 98% relevant I couldn't understand if it's a title or an illustration. You think that everything that has to be clear to your reader, that your role as a designer is to make everything clear and unfussy, and that we achieve with three things: Consistency, consistency, and consistency. All your decisions must have a reason and must serve the reader :)
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henriquepassos
@alvaroefe Thank you very much for the feedback, this is a new branch for me, these directions and all the others you gave in your course added immensely for me, I'll correct what you gave me and see what I can do beyond that, I know I'm just in the beginning, and getting more and more excited :)
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alvaroefe
Teacher Plus@henriquepassos Irado Henrique, this is the way! Any questions I'm here!
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