When I started to work with the company they had less than 4000 fans on their Facebook fanpage and around 200 followers on Twitter with sporadic posts and not a global communication plan.
During the last year we have organized the content according to the Social Media Plan that I created for them on February/March 2013.
The initial briefing with the client was important because with it I undertood that their main goal wasn't to have much more followers but to increase the Brand Awarness all over the World, focusing on their real target and gaining with that sales on the new online store.
After one year and a half we have increased our followers on both social platforms but all these followers are inside Pedro Garcia's target: Women, +25, living in Europe (now we are focusing on US too).
To reach these aims we have develop an strategy blending content marketing, SEO onsite and offsite and FacebookAds campaigns.