COACH x Baseman characters (drawings)
by Gary Baseman @garybaseman
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For a project with COACH, in close collaboration with creative director Stuart Vevers, I explored how I could merge my world of characters with that of a fashion brand. Before the production of handbags, accessories, and apparel, I made sketchbook drawings and paintings, generated a music playlist, and created narratives that helped me build a cast of characters, including the main ocelot-inspired character Buster Le Fauve, the rabbit Emmanuel Hare Ray, and the bird girl Kiki.
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