We live in a world with many devices which make our lives easier: smartphones with our scheduled tasks, iPods with thousands of songs. memory cards with hundreds of forgotten photographs. We have a saturated life without time to assimilate what goes on around us. But sometimes, we need to stop.
Remember those huge high fidelity stereos we used to have at home? Its scratched vinyls, its radio tuner badly tuned, and that tape which could only play for one hour. It was very important to choose the content properly. It was a slow and gentle process. Without rush.
For us Yorokobu symbolizes this moment. Getting off from daily madness. Sitting down. Smelling the inked paper and reading. Quietly, with the necessary attention. Without rush.
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