Kolca: Retro Sneakers For Your Everyday Minimal Streetwear

by Miriam Martín Price @miriammartinprice

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Art direction and photography for the rebranding of Kolca in Europe, with a new creative direction that focuses on the concept of Minimalist Retro-Pop. The duality between retro and minimal styles was resolved with art direction that marries opposing ideas: minimalism, pop and retro. Bare backgrounds in muted tones were combined with props, wardrobe and make-up trends rescued from the 80’s and 90’s to amplify the brand message. The project is formed by still life and on-model photography, under one cohesive aesthetic.

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Client: KOLCA
Production, Art Direction & Photography: MIRIAM MARTÍN PRICE
Photo & Light Assistant: LUCA IANI
Models: ANA PASTOR (BLOW MODELS) & TYSON ELEBEN (TREND MODELS)
Wardrobe Styling: ANAÏS IBÁÑEZ
MUA: PATRI DEL MORAL