Back To School. Nómada Market.
Back To School. Nómada Market.

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(Automatically translated from Spanish)

Like every quarter, Spain's largest independent fair, the Nomada Market , wanted to offer an extra incentive to visit the Attic at Chamartín station. We were commissioned to develop the concept and image for this edition: a return to the origins, to learning. All always under the same philosophy: responsible consumption , DIY and artisanal production methods . To communicate this project, we created a visual image based on lettering on a blackboard with all possible applications: teaser video, printed material, photocall, web material, signage, and a limited edition of single-color screen-printed bags; leaving everything ready for the opening of a large school, with thousands of students in attendance and three magnificent principals.

Como cada trimestre, la feria independiente más grande de España, el Nomada Market, quería ofrecer un aliciente más para acudir al Ático de la estación de Chamartín. Nos encargaron el desarrollo del concept y la imagen de esta edición: una vuelta a los orígenes, al aprendizaje. Todo siempre bajo una misma filosofía: el consumo responsable, el DIY y los métodos artesanales de producción. Para comunicar este proyecto realizamos la imagen visual basada en lettering sobre pizarra con todas las aplicaciones posibles: vídeo teaser, material impreso, photocall, material para web, señalética y una edición limitada de bolsas serigrafiadas a una tinta; dejando todo listo para la apertura de una gran escuela, con asistencia de miles de alumnos a sus aulas y 3 magníficos directores.

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