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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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_panoramas

by Laura Mujico Casal @_lau

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More projects by _lau

  • Anaglyph_ysh. Design, and 3D project by Laura Mujico Casal - 08.19.2010
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  • _carlos morante. Design, and Advertising project by Laura Mujico Casal - 11.27.2009
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  • _net look tshirt. Design project by Laura Mujico Casal - 11.27.2009
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A project by
Laura Mujico Casal _lau
Joined October 2008
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