Leda Duelo

Creates and MAINTAINS the Product Backlog
Prioritizes and sequences the Backlog according to business value or ROI
Social Media Analytics/Listening tools (Sysomos, Radian6, etc.)
Understanding of the content strategy process.
Experience building bespoke data dashboards.
web analytics, social monitoring and/or data modelling.
• Search/Consumer intent modelling.
Understanding of Social CRM (SCRM) Understanding of CRM strategies and practices
Cloud Analytics.

Align business requirements, user centered design methodology and technology factors to create low and high fidelity interactive prototypes for the purposes of validating business requirements and conducting usability testing.
Develop wireframes, screen-flow diagrams & UI spec documentation as needed