Discover the analog process behind the logo and initial titles of the film everyone has been talking about
With more than 700 million dollars raised worldwide, and a critical reception that has tilted heavily towards positive, there is no doubt that 'Joker', the biopic of the famous Batman villain–starring Joaquin Phoenix and directed by Todd Phillips–was one of the most important titles of 2019.
A successful film is, almost always, the result of tens or hundreds of artists' work, creatives who give the most in their particular areas of knowledge: from direction to photography, from production design to hairdressing and costumes, 'Joker' is a particularly rich film from a creative standpoint, and this also shows in its logo.
It's a logo that evokes the analog and tangible spirit of the film, and that, surprisingly, was not created digitally but using old techniques: with blocks of wood loaded with ink. A powerful creative decision whose author, designer and animator Chad Danieley, has explained in detail on a reddit post.
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