Ignacio Alarcón García del Real

UNIVERSAL MUSIC SPAIN
Digital Account Manager
Manage specific partner’s portfolio to improve Universal Music performance always looking for business growth and maintaining long-term relationships with each partner.
Key responsibilities:
- Day to day contact with partner’s accounts.
- Setting priorities and advising each partner to achieve the best results in each release.
- Optimizing digital marketing plans for each release.
- Executing pricing campaigns to promote specific products.
- Always look for best opportunities for improving engagement between artists and fan base.
- Reporting launch performance.

THE WALT DISNEY COMPANY SPAIN
Marketing Owned & Social Media and Live Entertainment
Develop supporting plans for company’s portfolio in owned media platforms including TV, digital and print campaigns, working closely with all Disney’s Line of Business (LOBs), internal Ad Operations Team and Media Agency.
Responsibilities include:
- Managing digital support across Disney’s platforms assigning inventory to different LOBs according to Disney’s priorities and providing following up and post campaigns reports. Assisting social media team in Star Wars and Marvel Facebook and Twitter accounts adapting content for Spanish market and providing customer experience assistance through Facebook and Disney’s email accounts.
- Day-to-day basis conversations with Media Agency to make sure all media TV plans are well implemented.
- Managing localization, production process and approvals of creative content materials following the company’s guidelines.
- Working alongside the regional team in London in order to coordinate the delivery of the campaign’s assets.

- LATIDO FILMS
Film Marketing and Sales Assistant
Sales supporting role working hand in hand with festival, marketing and finance managers. Key responsibilities included managing screening samples and promotional materials for all different international markets, setting fees for the screening in film festivals all over the world, developing the website or assisting in accountability matters among others