Ignacio Goñi

Ignacio Goñi

Paid Media Director at Product School

Madrid, Spain

Ignacio Goñi

Engineer at heart, entrepreneur and creative with a natural curiosity and passion for Digital Business, Technology, and Video Games.

Master in Digital Business holder and Scrum Master with over ten years of working experience in different business areas over multiple sectors, cross-functional environments, and experience working with multicultural teams.

Currently engaged in a Silicon Valley startup as a Director of Paid Acquisition, leading all digital marketing strategies and paid media channels. Helping to the first motorcycle assembler in Colombia in its digital transformation as a Digital Advisor.

Wide knowledge and proven experience in managing multidisciplinary teams and great empathy with members at all levels. Strategic thinker with the ability to respond quickly to challenging situations and under pressure. Experience in Digital Marketing focused on data analytics and campaigns efficiency. Strong analytical skills.

Aside from my daily work, I run a technology news website focused on tech and video games. When I am away from my computer, I enjoy discovering places around the world, snowboarding, and playing video games.

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