Know the process to accomplish a food photo production
Achieving the desire to consume a food is the main objective of gastronomic photography, and in this course, Ernesto López - commercial photographer specialized in food photography - will teach you how to make it possible. From his creative workshop, Alkimia , founded in 2001, Ernesto has carried out projects for brands such as AAK, Cinépolis, Coffee Tree or Spyral. He has also taught basic and advanced photography at the Universidad Latina de América (Morelia, Mexico), which makes him the ideal teacher to show you everything you need to achieve powerful photographs.
In this course you will learn the basic techniques of gastronomic photography to get started in this delicious world and that you can start your professional project. You will see everything you need in terms of equipment, lighting, development and retouching.
About this course
You will meet Ernesto and his beginnings in photography. You will see in depth his professional career, how he began to make gastronomic photography and how he has evolved in creative techniques and processes. He will also tell you about the artists who have influenced him in his work and remain his main references today.
You will see what it is and what a photo shoot implies from conceptualization to final delivery. You will start with the planning of the project by preparing a photographic brief from a template, to determine its tone and needs.
You will immediately know the necessary equipment to make your food photo session a reality. Ernesto will explain in depth everything about the camera and the ideal lenses, the advantages of using studio flash, the operation of the lighting angles and the possibilities that light modifiers give us. Then, you will see the different elements that you can use to build your set or stage.
Before starting the session, you will learn the basics of lighting and its characteristics to create a specific style. You will see the best way to measure the quality and quantity of light ideal for your photographs and the teacher will show you the two most common types of lighting with flash in food photography: window light and chiaroscuro.
Now yes, get to work! From Ernesto's hand, you will assemble your photographic set from scratch: you will place props , photographic equipment and apply the window light and chiaroscuro.
To finish the course, you'll see how to create a digital postproduction workflow to maintain the same profiles and color quality in both Lightroom and Photoshop; you will create the final look of your images and, finally, you will output your files.
What is this course's project?
You will create a workspace that facilitates your creative process and produce an advertising photograph for a bakery.
Who is it for?
To people who want to know the basic techniques of gastronomic photography.
What you need
To take this course you must have basic knowledge of digital photography, in addition to Adobe Photoshop and Lightroom.
On the materials, you will need to have a reflex camera, studio lighting (minimum two flash ), a computer with Adobe Photoshop and Lightroom installed and some kitchen utensils.
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Ernesto López Ruiz is a commercial photographer specialized in gastronomic photography. Degree in Graphic Communication Design at the Universidad Latina de América (Morelia, Mexico) and professor, by academic excellence, in the Master's Degree in Photographic Design at the Universidad Iberoamericana (León, México).
In 2001 he opened his creative workshop "Alkimia" in the city of Morelia (Mexico), where he carries out projects for various brands, among which are: AAK, Cinépolis, Coffee Tree, Spyral, among others. He has also taught basic and advanced photography at the bachelor's level at the Universidad Latina de América (Morelia, Mexico), and at the master's level at the Iberoamerican universities León and De La Salle Bajío (León, Mexico).
His specialty is lighting, camera management and digital postproduction.