Creation of a Corporate Identity Manual
A course by David Espinosa , Graphic Designer and Art Director
Produce a brand book from start to finish to define your brand
- Best seller Spanish with subtitles in English
- 98% positive reviews (452)
- 8368 students
Produce a brand book from start to finish to define your brand
At the heart of every brand is a guide that dictates its actions. To guarantee these are consistent with its values, the essence of the brand needs to be laid out in a corporate identity manual, or brand book, which provides organized information on every aspect, from broad strategic concepts to highly specific details, such as its visual identity in different formats.
In this online course, learn how to create a brand book step by step alongside David Espinosa, a graphic designer and art director with more than 15 years of experience in the sector.
What will you learn in this online course?
23 lessons & 16 downloads
- 98% positive reviews (452)
- 8368 students
- 23 lessons (1h 52m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a brand book in digital format.
Projects by course students
Who is this online course for?
Designers, advertising professionals, creatives, and anyone who wants to learn more about the process of creating a brand book.
Requirements and materials
To take this course, you just need basic notions of Adobe Illustrator and a computer with the program installed, as well as a pencil and paper.
Reviews
A course by David Espinosa
David Espinosa is a graphic designer with more than 15 years of experience who loves all types of design and is passionate about logo creation, branding, and corporate identity.
He is the founder of his own design studio David Espinosa IDS, whose projects have earned him recognition as an independent designer. He also does freelance work for studios and advertising agencies around the world. On top of it all, he works as a graphic design professor at the University of Research and Development UDI in Columbia.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
What will we do in the course
-
-
U2
What is it and what should an identity manual include?
-
What is an identity manual and what is its function?
-
What are the parts of an identity manual?
-
Types of manuals
-
-
U3
The brand, the color and the typography
-
Meaning - Content
-
Symbol, isotype, logo, imagotype or isologo
-
Grid and proportions
-
Protection area
-
Minimum reduction sizes
-
Incorrect uses
-
Corporate color: main and secondary
-
Corporate typography: main and complementary
-
-
U4
Pieces of graphic communication and digital media
-
Basic Corporate Stationery
-
Web and Social Networks
-
-
U5
Other possible applications of identity
-
Signaling systems
-
Wardrobe system
-
Vehicle systems
-
-
U6
Development and design of the manual
-
Manual text writing
-
Choice of medium
-
Manual sketch and construction
-
Manual presentation
-
-
FP
Final project
-
Development of a corporate identity manual
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jfknight1966
Este curso, es muy practico y explicado muy bien, paso a paso. Recomiendo este curso
View translation
Hide translation
suso_tf
He hecho muchos cursos en Domestika y este es de los más claros, sencillos y prácticos que tienen. ¡Enhorabuena!
View translation
Hide translation
aleksey_c
If I knew that it was this basic I wouldn't purchase it. (Especially with that spanish language)
What disappointed me the most is that the teacher didn't include/offer a ready-to-use template of a brand manual for Illustrator. I hate doing brand manuals and they take so much time. A timesaver like a ready template would be something I'd pay much more money for.
isabela_echavarria24
Me gusto mucho el curso, aprendi todo lo que necestiba o me hacia falta para poderle entregar un excelente manual de marca a mis clientes
View translation
Hide translation
victhorchavez
Muy buen curso, ideal para estudiantes, me sirvió de mucho tener un índice y partir de ahí. Gracias David.
View translation
Hide translation