Guided Course: Visual Identity Design with Simple Geometry
A course by Marco OggianIllustrator, Designer, and Art Director
A course by Marco Oggian, Illustrator, Designer, and Art Director
Learn visual identity design, harness basic geometric shapes, and create impactful graphics for versatile applications
Discover the art of creating a compelling visual identity using the simplicity of basic geometric shapes. Dive into the world of circles, triangles, and squares to design a cohesive and versatile identity system that speaks a universal language. Start by exploring the concept of visual identity systems and their various applications, gathering inspiration along the way. Develop a library of simple geometric elements, refining and combining them to form unique graphic assets.
Apply your newfound system across diverse formats, from wallpapers and posters to environmental designs like basketball courts. Experience how simple geometry can transform into powerful design, creating minimalistic yet impactful visual stories. Each step of the journey offers an opportunity to explore creative possibilities while maintaining coherence and adaptability in both print and spatial designs. Embrace the challenge of working with basic shapes and unlock an infinite playground for your creativity.
What will you learn in this online course?
9 lessons & 10 downloads
What Is a Visual Identity System
15 minutes, 11 seconds
Creation of Basic Shapes 1
18 minutes, 18 seconds
Creation of Basic Shapes 2
5 minutes, 57 seconds
Combination of Shapes to Generate Graphic Elements
18 minutes, 4 seconds
Poster
13 minutes, 10 seconds
Basketball Court
17 minutes, 59 seconds
What's included in this course?
Explore the art of designing visual identities through the lens of basic geometry. You'll embark on a journey to understand the concept of visual identity systems and how they function across various branding applications. By delving into the world of inspiration, you'll gather visual ideas and references that will guide your creative process. This exploration leads to the development of a library of simple geometric shapes, the building blocks of any effective design. These shapes will be refined and combined in innovative ways, generating versatile graphic elements that can be adapted to different formats.
The practical aspect of the learning process involves applying your newly crafted visual identity system to diverse formats. Create a striking wallpaper by designing a repeated pattern, and then shift your focus to a large-scale poster that communicates your message effectively. Extend your creativity further by designing a basketball court layout, showcasing the adaptability of your geometric identity system in spatial applications. By the end of this creative journey, you will possess a cohesive and adaptable visual identity system, demonstrating how simplicity in geometry can lead to powerful and impactful design solutions.
Recommended software & tools for this course
What is this course's project?
Students will create a cohesive visual identity system using simple geometric shapes, explore inspiration sources, develop basic shapes, and combine them into versatile graphic elements. The project culminates in applying the system to a wallpaper, poster, and basketball court.
Who is this online course for?
Graphic designers, branding enthusiasts, and creatives eager to explore visual identity through geometric simplicity will benefit. Perfect for those seeking to elevate design skills by crafting versatile, impactful brand elements that work across print and spatial formats.
Requirements and materials
No extensive prior knowledge is needed. A basic understanding of design principles, a computer with design software, and an internet connection suffice. Gather inspiration materials like magazines or online resources to spark creativity, and a notebook for sketching ideas.
Reviews
- 9 months ago
A clear and well-structured course that offers a thoughtful approach to visual identity design through simple geometry. It encourages focusing on fundamentals like balance, composition, and systems rather than complexity.
Thank you for sharing your experience and insights — it was a valuable and inspiring course.
Marco’s goal is to never stop creating. He is known for the simple yet striking geometric compositions he creates as well as the controversial social issues they challenge. He has worked for clients including Samsung, Nike, Vans, Zara, and Vogue and had his designs exhibited in galleries in Paris, Barcelona, and Milan to name just a few. He has also published over twenty books on design, branding, illustration, typography, and photography.
Content
Guided Course: Visual Identity Design with Simple Geometry
- Podcast: The Universal Power of Simple Geometry
- What Is a Visual Identity System
- Search for Inspiration
- Creation of Basic Shapes 1
- Creation of Basic Shapes 2
- Combination of Shapes to Generate Graphic Elements
- Creating a Wallpaper
- Poster
- Basketball Court
- Final project
What to expect from a Domestika course
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Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
Yes, this course is designed for beginners and covers foundational concepts like geometric composition, color palettes, and basic vector tools in Illustrator.
You will need access to Adobe Illustrator and basic drawing materials such as pencils and paper for sketching exercises.
You’ll learn how to build visual identity systems using geometric shapes, color theory, digital vector tools, and principles of compositional balance.
Yes, the course covers designing modular logos and geometric brand elements, including how to balance negative and positive space for effective compositions.
Yes, you will practice transforming hand-drawn sketches into digital vector graphics using core Illustrator tools and techniques.
You’ll learn how to create, organize, and apply color palettes, as well as adjust color harmony and contrast for cohesive designs in Illustrator.
Yes, the course includes lessons on designing and exporting digital wallpapers and posters, with guidance on print-ready settings and digital display optimization.