Guided Course: Use a Brush to Paint Your First Logo
Brief and Custom Logos
A guided course by James Lewis, Lettering Artist
About the video: Brief and Custom Logos
Overview
“In this lesson I’ll talk about how I work on a custom logotype and my creative process, clients, and their expectations. This will be a useful lesson for designers and people who want to make this technique profitable.”
In this video lesson James Lewis addresses the topic: Brief and Custom Logos, which is part of the Domestika online course: Guided Course: Use a Brush to Paint Your First Logo. Master brush lettering for logo design with practical exercises and replicate iconic logotypes like Coca-Cola and Champion.
Partial transcription of the video
“Welcome back. So now that we have a basic understanding of how brush lettering is made, I'm going to be showing you how to use it in a practical way. One of the ways that I've made use of my understanding of brush lettering and calligraphy is by designing logos. So I'm going to walk you through the process right now. To begin our logo, we're going to get a brief. So say, for example, we're going to use this fictional client And they have a cafe that's called Blue Hut. Now, what we're going to be doing is trying to translate Blue Honey into a logo type using brush pen calligraphy. So to star...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided Course: Use a Brush to Paint Your First Logo
-
Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering
James Lewis
A guided course by James Lewis
James Lewis is a multidisciplinary British artist, specializing in calligraphy and lettering, with clients such as Pepsi, Amazon, Montblanc, the BBC and more. He's well-known on both Instagram and TikTok with a combined following on both apps of over 1.5 million.
He began his career as a digital logotype & lettering designer but slowly transitioned from designer to artist by focusing on calligraphy and painting. His passion for letters, social media understanding, and a handcrafted approach have formed the basis of his career.
James has exhibited his art and taught lettering workshops all around the world.
- 18 students
- 10 lessons (2h 1m)
- 9 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
