Introduction to Facebook Marketing
A course by F O , Digital Marketing Manager
Learn the basic principles of Facebook Business Manager and create your first campaign
- Spanish with subtitles in English
- 96% positive reviews (171)
- 4947 students
Learn the basic principles of Facebook Business Manager and create your first campaign
More than two billion users come together on Facebook monthly to share photos, read news, distribute likes and more. Consequently, brands have taken note, and increasingly direct their marketing strategies to impact users in social networks with relevant ads.
In this course you will learn the basic concepts and the new trends of advertising marketing on Facebook, to create effective advertising campaigns with Francesco Orlandino, Adidas Senior Digital Marketing Manager.
What will you learn in this online course?
12 lessons & 29 downloads
- 96% positive reviews (171)
- 4947 students
- 12 lessons (1h 24m)
- 29 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/13/2020
What is this course's project?
You will create two campaigns, with two different concepts and objectives, in Facebook Marketing for a small agency of graphic designers.
You will choose the advertising formats, the type of ads and the audiences of each campaign.
Projects by course students
Who is this online course for?
To anyone who wants to get started in Facebook marketing and use it as a promotional tool.
Requirements and materials
Although you do not need prior knowledge, it will be good to have basic marketing notions. As for materials, you will only need a computer with an internet connection.
Reviews
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Facebook and Social Media Marketing
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Introduction to Social Media Marketing
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Facebook Marketing: how and why to create an advertising campaign on Facebook
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The different advertising formats on Facebook
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Strategies to create and select different audiences on Facebook
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U3
How to use Facebook Marketing to improve the visibility of your brand
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Introduction to the final project
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Creation of the Facebook Marketing campaign
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Campaign optimization and Retargeting strategy
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Similar Audiences and Lookalike Marketing
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U4
The future of Facebook Marketing
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How to expand your Facebook Marketing campaign on Instagram
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The future of marketing on Facebook and social networks
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FP
Final project
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Introduction to Facebook Marketing
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
christianmojarro19
Excelente
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moirosas
Buena explicación
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maxipinm1
PlusEste curso llene los conceptos muy resumidos y abarca a principiantes como yo y también personas con mayores conocimientos
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ymm0812
Con este curso he podido tener bases solida de cómo mejorar mi presencia en facebook.
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nayadinamarca68
Es un curso preciso, que enseña lo esencial para hacer una campaña. Me gusto mucho, gracias
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