Learn the keys to creating brand images that tell stories
When you start a business or you want to renew the image of a company, the logo design is one of the most important tasks, because it is the first impression that customers receive. A key element of communication. Designing a brand is an integral work that defines how the brand behaves in its day to day and how, ideally, it manages to connect with people.
What separates a memorable logo from the rest? This is the specialty of Elena Sancho, founder of Tatabi Studio, who will explain step by step how to create an original, recognizable and modern logo so that your brand generates a great first impression.
What's included in this course?
You will start knowing the work of Tatabi Studio creating logos for brands and their work philosophy. Elena will tell you her influences within the world of branding.
You will know the different types of logos: isotypes, logos, imagotypes and isologos through the use of examples. You will also learn what are the keys to a successful logo.
You will continue with the process of creating your logo, specifically with the conceptualization phase. You will prepare the ground before designing an analysis of the competition and trends, and then decide on a creative path.
You will learn to sketch your ideas using the drawing techniques that Elena will teach you, and thus you will obtain the design that you will later take to the computer.
The next lesson will be a basic review of Adobe Illustrator, focused on those who have never used a design program. You will learn the basic tools that you will use to shape your logo.
You will learn to vectorize your logo sketch to give it its final form in Illustrator and make various composition tests.
You will end up creating a basic brand manual for the application of your logo: what it is composed of, the colors you use, the correct applications and their bad uses will be some of the components of your manual.
What is this course project about?
You will design the logo for a brand.
Who is it for?
This course is aimed at beginners. To do so, you will not need previous design knowledge.
You will need paper, pencil, magazines and a computer with Adobe Illustrator. If you have never installed Illustrator, Elena will help you install a trial version of the software.
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Tatabi Studio is a creativity and marketing agency located in Valencia that creates concepts and creative solutions for food, fashion and health brands.
Its goal is to help brands come to market and sell their products creatively and effectively.
Among its clients are Carrefour, TED Talks, Le Brass, Omba, Adobe, Diz-Diz, Panaria, Tatun Lifestyle, Tea Avenue, CO-CO, Attariat, Mamukko, Full Languages, Enkaja or Muyum, among others, for which They have done all kinds of design projects, art direction, web design, illustration, video, motion graphics, branding, packaging and photography.