Consistency in Designing and Illustrating for Social Media
A course by Octavio Rocha , Brazilian Illustrator and Graphic Designer

Master social media graphics. Craft engaging content and ace social media publications!
Learn how to transform informative content into captivating visual experiences for Instagram. Explore illustration and layout techniques to create posts that innovatively combine information and art. Discover how to use visual analogies to enrich your creations and how to build a library of references that will fuel your creativity. With color theory, create harmonious palettes, while effects and textures add depth and interest to your compositions.
Develop a carousel full of unique illustrations and designs using Adobe Illustrator. Apply your knowledge to plan visual narratives that engage your audience and stand out on social media. This course is ideal for artists and graphic designers who want to explore new forms of visual communication and excel in a saturated market. Basic requirements include familiarity with Adobe Illustrator and Photoshop, as well as a computer or laptop.
What will you learn in this online course?
16 lessons & 17 downloads
- 100% positive reviews (2)
- 111 students
- 16 lessons (1h 55m)
- 17 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop an Instagram carousel, mixing illustration and layout in a fun and colorful way, using Adobe Illustrator, based on an informative content narrative with a theme of your choice.
Who is this online course for?
This is intended for artists and graphic designers who work with art direction in various segments and seek to innovate in content creation, exploring different media to create informative and visually appealing posts on social networks, especially Instagram.
Requirements and materials
Basic knowledge of Adobe Illustrator or another vector illustration tool and Adobe Photoshop is important. A computer or laptop will be necessary to follow the classes and perform the practical activities of the course.
Reviews

Octavio Rocha
A course by Octavio Rocha
Octavio Rocha combines his graphic design background with a passion for illustration to create works full of creativity and color. His work balances functionality and fun: every stroke and composition aims to communicate clearly while maintaining a playful touch.
Currently, Octavio works freelance on projects ranging from vector illustrations and motion graphics to editorial work and social media content. He experiments with digital techniques as well as manual formats like collage, always exploring new ways of expression.
His creative universe includes charming characters, vibrant graphic elements, and original lettering, blending design precision with artistic freedom. With each project, Octavio aims to bring smiles and surprise with unexpected details that make his illustrations unique and memorable.
Content
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U1
Introduction
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Hello!
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Influences
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U2
Pre-creation
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Instagram and creativity
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Briefing analysis
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Visual analogies
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Your own reference library
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Think before you act.
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More possibilities
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U3
Composition
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Layout and typography selection
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Illustration sketch
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Vectorization
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Color theory
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Application of colors
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Final touches and checks
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U4
Final details
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Textures and post-production in Illustrator
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Other layout possibilities
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FP
Final project
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Consistency in Designing and Illustrating for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
muito bom
Muito bom, adorei acompanhar o processo criativo com ótimas dicas!!