Learn to design the social media for your brand
Nowadays, any professional or company needs an online communication strategy, an area in which Núria Mañé, Communications Consultant and Social Media Strategist , has focused her professional life since 2009, developing Social Media Plans ready to be executed by a Community Manager or anyone for your personal brand.
In this course you will learn to develop a Social Media Plan to achieve a good presence in social networks with a defined digital strategy, step by step.
What's included in this course?
You will start by getting to know Núria, who will tell you about her passion for communication, and more specifically for creativity and analysis, the basis of any strategy. It will show you some reference books and blogs and will present you the project that you will carry out together with it.
As a first step to define your Social Media Plan , you will define your company or client, the team and the budget that you have. Then, you will learn to perform an internal analysis of the client or project based on online positioning and reputation; and also, the external analysis of competitors and referents.
You will continue to develop your plan defining the targets that you want to address, you will work the ideal customer profile or buyer person , the platforms in which you will have presence and the specific objectives of communication in social media.
You will see how to develop a style guide and a basic protocol for crisis management and online reputation. Núria will explain to you how to design different types of actions for social networks, their methodology and will show you case studies that will serve as inspiration.
You will learn to plan your contents on a biannual and monthly basis according to your strategy and objectives.
Finally, Núria will guide you on the evaluation and measurement of results for each platform, to adjust your plan and achieve your KPIs.
What is this course project about?
You will develop a Social Media Plan for your project or brand.
Who is it for?
To any person and professional who wants to learn the steps to carry out a communication strategy in social media (or Social Media Plan ) to apply it to your project, company or personal brand, as well as for professionals of the sector who want to update themselves and develop communication strategies in social networks for their clients.
You will need basic knowledge of the management of social networks.
About the materials, it is only necessary to have a computer with an internet connection.
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Núria Mañé is passionate about communication, creativity and technology. He studied Political Science at the Autonomous University of Barcelona, and then took a 180º turn in his life studying Audiovisual Communication at the Open University of Catalonia.
He has more than 17 years of experience in communication working with companies and entrepreneurs, but since 2009 he has been fully dedicated to digital communication, working for Globally as a Social Media Manager, developing social media strategies and designing Public Relations actions. with influencers .
She is currently an independent consultant, teacher of several educational centers, collaborates with Onda Cero Cataluña since 2013 and is a mentor of the Talent Rescuers Program (FPDGI).