Best sellers

Communication Strategy for Social Media

A course by Núria Mañé
Consultant in Communication and Social Media Strategist. Barcelona, Spain.
On Domestika since 01/03/2012
, Consultant in Communication and Social Media Strategist

Learn to create a social media plan for your brand

  • 99% Positive reviews (452)
  • 15084 students
  • Spanish with subtitles
Communication Strategy for Social Media

Learn to create a social media plan for your brand


  • Spanish with subtitles
  • 99% Positive reviews (452)
  • 15084 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 18 Lessons (3h 42m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

Nowadays, every professional or company needs an online communication strategy; an area in which Núria Mañé, Communications Consultant and Social Media Strategist, has become an expert. She has developed social media plans for community managers, brands or anyone looking to amplify their online presence.

In this course you will learn, step by step, how to develop a social media plan with a defined digital strategy in order to achieve a strong presence on social media.

About this course

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. The communication strategy in social networks: The Social Media Plan. First steps
  • U3
    U3. Target, platforms and objectives
  • U4
    U4. Documentation
  • U5
    U5. Design of actions
  • U6
    U6. Content planning
  • U7
    U7. Evaluation of results
  • FP
    FP Final project
See detail

You will start by getting to know Núria. She will tell you about her passion for communications, especially its creative possibilities and analytical foundation – the basis of any strategy. She will show you some of her favorite reference books and blogs, and will also present the project you will carry out throughout this course.

As a first step to define your social media plan, you will define the company or client you will be working with, the team and the budget. Then, you will learn how to perform an internal analysis of the client or project based on online positioning and its reputation, as well as an external analysis of the competition.

You will continue to develop your plan defining your targets and create a profile of the ideal customer or buyer, the platforms you plan to be on and their specific social media communication objectives.

You will learn how to develop a style guide and the basic protocol for crisis management and online reputation. Núria will explain how to create different types of deliverables for each social network and their methodologies. She will also show you case studies to serve as inspiration.

You will learn to create content on a biannual and monthly basis, according to your strategy and objectives.

Finally, Núria will guide you through the evaluation and measurement of results for each platform, and how to adjust your plan to achieve your KPIs.

What is this course's project?

You will develop a social media plan for your project or brand.

Course student projects

Who is it for?

For anyone who wants to learn how to carry out a communication strategy for social media and apply it to any project, company or personal brand, as well as for marketing / communications professionals who want to update their skills and develop new strategies for their clients.

What you need

You will need basic knowledge of managing social media accounts.

As for materials, you only need a computer with internet connection.


Reviews

15084 Students
452 Reviews
99% Positive ratings

Núria Mañé

A course by Núria Mañé

TeacherPro
Consultant in Communication and Social Media Strategist

Núria Mañé is passionate about communication, creativity and technology. She studied Political Science at the Autonomous University of Barcelona, after which she completely changed her career path and studied Audiovisual Communication at the Open University of Catalonia.

She has more than 17 years of experience in communication, working with companies and entrepreneurs. Since 2009 she has been fully dedicated to digital communication, working globally as a social media manager, developing social media plans and public relations strategies with influencers .

She is currently consuls, teaches at of educational centers, collaborates with Onda Cero Cataluña and is a mentor of the Rescatadores de Talento (FPDGI).


Contents

  • U1

    Presentation

    • Presentation
    • Influences
  • U2

    The communication strategy in social networks: The Social Media Plan. First steps

    • Project description
    • Internal analisis
    • Internal analysis II
    • Internal analysis III
    • External analysis: competitors and referents
  • U3

    Target, platforms and objectives

    • Target
    • Platforms
    • goals
  • U4

    Documentation

    • Usage and style guide
    • Management protocol and prevention of online reputation crisis.
  • U5

    Design of actions

    • How to design actions in social media
    • Action study cases
  • U6

    Content planning

    • Semester content planning
    • Monthly publications plan
  • U7

    Evaluation of results

    • Measurement and evaluation of results
    • Some tools
  • FP

    Final project

    • Communication Strategy for Social Media

This is what Domestika courses are like

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    Enjoy learning from home without a set schedule. You set your own timetable.

  • Learn from the best

    Learn valuable methods and techniques explained by top experts in the creative sector.

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    Ask questions, request feedback, offer solutions. Share learning with other students in the community.

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Communication Strategy for Social Media. A Marketing, and Business course by Núria Mañé Best sellers

Communication Strategy for Social Media

A course by Núria Mañé
Consultant in Communication and Social Media Strategist. Barcelona, Spain.
On Domestika since 01/03/2012
  • 99% Positive reviews (452)
  • 15084 students