Product Design: Game, Time, Chance and Material

A course by Isidro Ferrer
Designer and Illustrator. Huesca, Spain.
Joined February 2015
, Designer and Illustrator

Design a line of products from the visual identity to the packaging

  • Spanish with subtitles in English
  • 95% Positive reviews (135)
  • 2439 students

Design a line of products from the visual identity to the packaging

Spanish with subtitles in English
  • 95% Positive reviews (135)
  • 2439 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 18 Lessons (1h 46m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever
  • Certificate upon completion of the course

In the hands of Isidro Ferrer, 2002 National Design Prize and 2006 National Illustration Prize, you will learn the creative process to face any new product design project no matter how complex it may be, including one without briefing, directions or limits on the part of the client.

In addition, it will give you the guidelines to design the visual identity of a company and its new line of products from the sketching and modeling of the idea, through the volumetric work of the turner and the final thoughts of the client.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Presentation of the company and the brand
  • U3
    U3. Important elements
  • U4
    U4. Phase 1 - Work with the subject
  • U5
    U5. Phase 2 - Communication
  • U6
    U6. Phase 3 - Change of scale
  • FP
    FP Final Project
View details

During the course you will know a little more about this designer and illustrator by "devotion", as he defines himself, and his vital attitude towards the profession. You will discover his references and the work he has done in terms of brand image, packaging, signage, set design, illustration, animation, etc.

You will learn to analyze the details of a new project and you will know the four most important elements when starting any creative process: time, play, chance and matter.

Isidro will also teach you some guidelines for working with wood and will tell you about his experience by having the help of a turner and a fallero teacher to give life to his work.

Once the product is elaborated, it will be necessary to communicate it! You will learn to design the visual identity for the different communication media (catalog, invitations for fairs, calendars ...) and to develop the line of related products and packaging.

Who is it for?

To product designers and designers in general who are interested in illustration, plastic or graphic arts and who want to experiment leaving the usual circuits of the profession.

What you need

You do not need any prior knowledge, just want to learn and get excited.


2439 Students
135 Reviews
95% Positive ratings

Isidro Ferrer

A course by Isidro Ferrer

Designer and Illustrator

Isidro Ferrer is a designer and illustrator for "devotion". He began his career as a diagrammer at the Heraldo de Aragón, in Zaragoza, and completed his graphic design training with Peret (Pere Torrent) in Barcelona. Since 1996 he works in his own studio in Huesca where he has made important editorial commissions for Alfaguara and Santillana and posters for the National Drama Center.

Among the awards he has received throughout his career include the National Design Award in 2002 and the National Award for the best illustrations for children and youth of the Ministry of Education and Culture by A house for the Grandfather in 2006.

In addition to his outstanding career as a designer, poster designer and illustrator, Ferrer has developed audiovisual works for Volkswagen's New Beetle or several continuity screens for Canal +, awarded in 2000 with the AEPD Prize (Spanish Association of Design Professionals).


  • U1


    • So I got to do what I do
    • Influences
    • Pleasures
  • U2

    Presentation of the company and the brand

    • Luzifer and his philosophy
    • Birth of the project
  • U3

    Important elements

    • The game, time, chance and matter
  • U4

    Phase 1 - Work with the subject

    • Wood as matter
    • Sketches
    • Modeling
    • Naked forms
    • Assembly
  • U5

    Phase 2 - Communication

    • Animals, to the graphic!
    • Marketing of the characters
    • Funny Farm
  • U6

    Phase 3 - Change of scale

    • Explanation of the process of change of scale
    • Contributors
    • Interview with the client
    • Reflection
  • FP

    Final Project

    • Product design: game, time, chance and matter

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Product Design: Game, Time, Chance and Material. A Design course by Isidro Ferrer

Product Design: Game, Time, Chance and Material

A course by Isidro Ferrer
Designer and Illustrator. Huesca, Spain.
Joined February 2015
  • 95% Positive reviews (135)
  • 2439 students