Create a commercial product image with the digital collage technique
Collage is much more than trimming and pasting images, it is also reusing materials that have been discarded and connecting them to tell a story, precisely something that Randy Mora - specialist collage specialist - has dedicated more than 10 years, taking his creations to editorial publications such as Wired, The New York Times, The Guardian, The Malpensante, The Hollywood Reporter or Editorial Planeta.
In this course you will learn, from the hand of a collage reference, to make an illustration with the digital collage technique to apply it to a product with a commercial purpose.
What's included in this course?
You will start by getting to know Randy Mora, who will tell you about his career, and how he left advertising to dedicate himself to collage in a self-taught way. You will see his biggest influences and where he finds inspiration to develop his style.
You will learn what collage is, you will review its evolution a little, the differences between digital and analog collage, and some references of technique.
Randy will teach you the best way to find and collect the material for your collage, and some important tips about the copyright of the images.
In addition, you will become familiar with Adobe Photoshop by performing exercises based on simple concepts and basic compositions.
Once finished the immersion in the world of collage, you will learn to develop a concept for illustration in collage of the label of a bottle of absinthe, from a brief or commission.
You will start creating your collage experimenting with the composition, performing clipping and fragmentation exercises, balancing the contrasts and retouching the color to harmonize the identity of your piece.
You will create the background of the label and, since the magic is in the details, you will nurture your project of interesting elements, characters and objects that give value to your concept.
To finish your collage, you will integrate the logo and the texts of the brand on the label of the bottle. To then finish the lesson analyzing the final result with Randy.
What is this course project about?
You will make a collage composition that will appear on the label of an absinthe bottle.
Who is it for?
To designers, illustrators, artists and anyone who is curious to learn to illustrate through digital collage to give it a commercial application.
To complete this course you will need basic knowledge of Adobe Photoshop. On the materials, you must have a computer with Adobe Photoshop installed, a graphic tablet and, although it is not indispensable, a scanner.
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Randy Mora has been working as an independent illustrator since 2007. His focus is editorial and branding, and he has collaborated with several clients in Colombia and abroad. He uses the technique of digital collage to elaborate his compositions, in which he dissects and couples images from different sources to build new realities. Enjoy collecting figures of saints, antique toys and strange objects that crosses there. He lives in Bogotá with his faithful companion, a black cat called Tinta.