Business Plan for Creatives: Build Your Brand and Career
A course by Lizzie Snow, Visual Artist
Turn your art, design, or creativity into your career by learning to create a brand, and apply the principles of business planning, marketing, and strategy to achieve your goals.
The road to becoming a professional artist is rockier than most, but with planning and vision, you can pave the way for a smooth journey. As a self-made visual artist who specializes in mandalas, Lizzie Snow has embraced this philosophy in both her career and her creations, collaborating with brands like
In this online course, she teaches you how to turn your creative passion into a full-time profession. Learn the ins and out of the art industry as you build a detailed business plan with practical goals and actionable steps to achieve them. Lay the foundations for your personal brand and launch your artistic career with confidence.
If you’d like to learn how to create mandalas like Lizze, check out her previous courses: The Art of Mandala Drawing: Create Geometric Patterns and Painting Acrylic Mandalas with Professional Techniques
What will you learn in this online course?
16 lessons & 53 downloads
What's included in this course?
Begin the course by learning about visual artist Lizzie Snow. Hear about the creative journey that led her to a full-time job as an artist, along with the influences that inspire her, from nature to music.
Look at the history of art careers and how they evolved over time. Then, explore the different paths you can take and choose the best fit for your situation. Lizzie also paints a realistic picture of what the creative lifestyle entails.
Discover how to set attainable goals that align with your vision and go over all the hats you need to wear in addition to your artist's cap. Once you’ve identified your audience, start building your brand and business. Lizzie guides you through each step of the process, from designing your logo and website to finding a workspace and buying insurance.
Time to talk about marketing. Learn how to write an artist’s statement and biography that captures your essence before going over self-promotion strategies for both digital and traditional platforms.
Lizzie wraps up by discussing essential money matters, including how to price your artwork, manage finances, and generate multiple streams of income. All that’s left to do is create an action plan to get your business off the ground.
- 99% positive reviews (138)
- 7,516 students
- 16 lessons (2h 43m)
- 53 additional resources (30 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a detailed business plan with achievable goals to launch your career as an artist.
Projects by course students
Who is this online course for?
Anyone who wants to transform their art into a full-time career, as well as established artists interested in learning more about the industry.
Requirements and materials
All you need is a way to complete the worksheets and write your business plan, whether that’s on paper or a digital device.
Reviews
Lizzie Snow
A course by Lizzie Snow
Lizzie Snow is a visual artist based in New Zealand and Canada. With a wide online following, Lizzie is known by her artist name, fortyonehundred. By the time she graduated from university, she had already become a full-time artist with a number of exhibitions, international commissions, collaborations, and set up her own online shop.
Her work is inspired by fractals and patterns found throughout nature. Lizzie has collaborated with brands like Apple, Lululemon, Converse, Peugeot, Topshop, Blunt Umbrellas, Roy Henry Vickers, AllBirds, Whittaker’s, and more. She has also done a number of solo and group exhibitions throughout New Zealand, Canada, and the UK.
Content
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U1
Introduction
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About Me
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Influences
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U2
Our Options as Artists: When and How
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Historical and Modern Art Careers
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Exploring Our Options
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A Realistic Look at the Artist Lifestyle
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U3
Setting up Your Art Business: What and Who
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Goal Setting: Your Art, Your Vision
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Wearing Multiple Hats
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Discovering Your Customers and Collectors
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Business and Branding Setup
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Physical Setup and Start-up Costs
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U4
Marketing Your Art: Why and Where
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Your Message, Artist Statement, and Artist Biography
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Digital Marketing
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Traditional Media
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U5
Making a Living: What and How
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Multiple Streams of Income
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Figuring out the Finances
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Taking Action and Making Plans
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FP
Final project
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Business Plan for Artists: Build Your Career
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers the essentials of transforming your art into a professional career, including business setup, marketing, and sales.
You only need basic art-making materials and internet access. No prior business experience is required, as the course provides step-by-step guidance.
You'll learn how to create an online art shop, leverage social media, craft marketing strategies, and use online marketplaces to reach collectors and clients worldwide.
Yes, the course covers multiple pricing methods, helping you determine appropriate prices for galleries, limited editions, online shops, and auction houses.
The course provides strategies for diversifying income, developing a cohesive brand, managing finances, and planning for long-term creative and business growth.
Yes, you'll learn how to identify your target market, build buyer personas, and use digital tools to engage and attract collectors online.
Topics include bookkeeping, business planning, setting up a website, packaging orders, customer service, and outsourcing creative or administrative tasks.
Molto interessante per tutti i creativi!
Buen curso
I really loved this course. The teacher explained everything very clearly, with many real-life examples and plenty of extra resources for us to put into practice. It’s 100% recommended. Congratulations to Domestika for offering such high-quality and professional courses.
Highly recommend this course - excellent teaching and so many handouts. Very happy with the learning.
Muy buena informacion