Creative Copywriting for Entrepreneurs
A course by Christian Caldwell , Advertising Copywriter
Learn the basics to write effective messages on social media for your business
- Spanish with subtitles in English
- 96% positive reviews (397)
- 7308 students
Learn the basics to write effective messages on social media for your business
In a communication campaign choosing the right words and tone is the key to connecting with the audience. The VP & Chief Creative Officer of McCann Lima (Peru), Christian Caldwell, has been working for almost 15 years in the best advertising agencies and knows perfectly the language that a brand must use to connect with the consumer, to make him think, Generate curiosity and get a smile.
In this course you will discover the power of copywriting and its importance as the central axis of any communication campaign for your business or project. You will learn to create effective copies to connect with your target audience in different contexts, taking advantage of the tools provided by social networks.
What will you learn in this online course?
14 lessons & 9 downloads
- 96% positive reviews (397)
- 7308 students
- 14 lessons (2h 53m)
- 9 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will write several creative copies for an advertising campaign of a particular project or business and you will adapt each version to the medium and / or the social network in which it is planned to share them.
Projects by course students
Who is this online course for?
Entrepreneurs, content writers, creative copywriters, publicists and anyone who wants to learn the basics to get the most out of words and thus communicate effectively and creatively with their target audience.
Requirements and materials
No prior knowledge of any kind is necessary.
With regard to the materials you will need pencil and paper and a computer with an internet connection.
Reviews
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
Content
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U1
Pleasure
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Presentation
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How did I end up doing what I do?
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U2
The power of letters
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How not to love to write?
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The power of copy in the messages of brands
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U3
Who writes?
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Like a chameleon
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Get into the personality of your project
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Fingers to the keys!
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U4
Writing in the online world
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Each social network is a world
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The importance of the trendy ...
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Less is more
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U5
Copywriting and something else
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Hashtags and emojis
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Give color and life to your texts PRO mode (part 1)
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Give color and life to your texts PRO mode (part 2)
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Give color and life to your texts so I do not know anything!
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FP
Final project
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Creative copywriting for social networks
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
bentranslations
This course is very enlightening and entertaining. You will not regret doing it!
nicomorenohh
Excelente curso, muy completo, el docente se nota que tiene mucha experiencia y sabe explicar
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jcargonzaleza
Los ejercicios del curso son muy útiles para poner en práctica los contenidos e ir un poquito más allá.
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christianzucet
Un curso que vale la pena tomar, muy completo.
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ditx
El experto te lleva de la mano en este curso. La curva de aprendizaje es buena y de a poco te enseña a "meterte" en el personaje para desde allí partir y poder escribir con ingenio, espíritu y mucha empatía. Me gustan además las herramientas y guías metodológicas que hasta el momento se han compartido.
Confío mucho en que este curso me ayude mucho a llevar al siguiente nivel mi emprendimiento en el mundo del copywriting.
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