# Editorial Content Design: A News Experience | Domestika

> A course by Francesco Franchi · Design · Beginner
> 17 lessons (3h 15m) · 100% of the 26 student ratings are positive

Welcome to an exciting journey into editorial design with Francesco Franchi. In this online course, you will explore how innovation and information are intertwined in the digital age, transforming how we consume news and editorial content. Francesco, a leading designer and journalist with a strong track record at the redesigned Repubblica and as former creative director of Intelligent Lifestyle, will guide you on a unique journey.

You will discover how design goes beyond aesthetics; it is a language that makes content understandable in today's society. You will learn how to shape editorial content, making it recognizable, authoritative, and close to your audience in the digital world. This is your opportunity to understand the evolution of information and explore how design can empower it.

## Who is this online course for?

I address designers, journalists, students and enthusiasts of editorial design and communication who want to explore how design can shape and empower information in the digital age. If you are passionate about effective communication and are interested in learning how the design impacts your understanding of information, this course is perfect for you.

## What is this course's project?

The final project will challenge you to create an editorial product that is suitable for both analog and digital platforms. You will find content that can be consumed through multiple feelings and channels, toasting a unique experience to your readers.

## Requirements and materials

To fully test this course, you only need a computer or device with Internet access. No need for prior technical knowledge, only an open mind to explore the world of editorial design in the digital era.

## Content

### Introduction

HI! I welcome you to my Domestika course.

 I am an art director, but also a journalist and editor-in-chief of the newspaper La Repubblica. I graduated in design from the architecture faculty of the Polytechnic of Milan with a thesis on graphic journalism in newspapers. An academic project that over the years has transformed into a real profession. In this first unit I will tell you how it happened.

### The form of editorial content

As a designer, I imagine a newspaper (whether paper or digital) as an everyday "object". A newspaper is in fact evoked by a need, that of its readers to be informed, and is then gradually defined in function, designed in project, implemented in production, distributed as goods, classified in consumption behavior and finally experienced in use.

 The role that design has is to enrich this product of daily use with a formal, non-artistic aura, although of an aesthetic nature, which can increase, with the same function, both its use value (as a tool and interface), both its formal value (exalting its ability to appear and its cultural and social role), and its economic value.

### The elements of the project

It's time to start working on our design. To guide you in this task, we will explore the basic elements of our project.

### Think long term

To best design a new information experience it is necessary to resolve a major dichotomy now present in editorial offices. Within project teams, editors are not yet involved enough in thinking about how the newspaper experience should evolve across different platforms, and product managers are often unaware of the newspaper's priorities.

## Audio and subtitles

**Audio:** Italian, German, English, Spanish (Latam), French, Portuguese, Turkish

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish, ro, id

[Editorial Content Design: A News Experience](https://www.domestika.org/en/courses/3771-editorial-content-design-a-news-experience)