The Golden Secrets of Lettering
Print and correct
A course by Martina Flor , Designer and Lettering Artist
Design lettering for a personalized postcard from start to finish
- Best seller English, Spanish
- 98% positive reviews (986)
- 18464 students
About the video: Print and correct
Overview
“We will print our digital drawing and make corrections and comments. We will identify everything we want to modify. ”
In this video lesson Martina Flor addresses the topic: Print and correct, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“PRINT AND CORRECT We already did the first vectorization and now we print this first result. What we are going to do now is mark all the errors that we want to correct to have, in the same image, all those things that we want to keep improving. You will notice that there are certain changes with respect to the analog sketch that I scanned. This is not a two-step process, from analog to then digital. It is a process where in each step I am refining and changing things. So it is very valid that, in the digital environment or in vectorization, I made new decisions. In this first vectorization ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (986)
- 18464 students
- 14 lessons (2h 0m)
- 13 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
