The Golden Secrets of Lettering
From analog to digital
A course by Martina Flor , Designer and Lettering Artist
Design lettering for a personalized postcard from start to finish
- Best seller English, Spanish
- 98% positive reviews (986)
- 18463 students
About the video: From analog to digital
Overview
“Let's first briefly see how to scan our sketch in pencil and place it in a digital file to start vectoring. ”
In this video lesson Martina Flor addresses the topic: From analog to digital, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“FROM ANALOGUE TO DIGITAL Perfect, now that you have your sketches, I'm going to show you how to scan those drawings to move on to digital translation. We have already sent our sketch to the art director. The art director thought it was fantastic and gave it the OK. So now we can start with our vector drawing. For that, we first scan our analog sketch. The scan is very simple. I'm going to show you how I do it, but it has nothing in particular. I just try to scan it in high resolution. So I always generate an extra document, a digital document of my analog drawing. I like to have a backup of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (986)
- 18463 students
- 14 lessons (2h 0m)
- 13 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
