The Golden Secrets of Lettering
Presentation of the project and ideas
A course by Martina Flor , Designer and Lettering Artist
Design lettering for a personalized postcard from start to finish
- Best seller English, Spanish
- 98% positive reviews (986)
- 18463 students
About the video: Presentation of the project and ideas
Overview
“In this lesson I will show you my personal project Letter Collections and how I do it. We will talk about how to deal with your lettering according to the message. ”
In this video lesson Martina Flor addresses the topic: Presentation of the project and ideas, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“PRESENTATION OF THE PROJECT AND IDEAS Now we are going to start working on our project: design a lettering for a postcard and send it to someone. As I told you before, I do many personal projects, in general, to develop certain ideas or to experiment. I also like it a lot, as I told you, see my work, which is generally digital, on real objects. Some time ago I started a project called "Letter Collections", which is a blog where, in addition to uploading postcards periodically, I print them out and send them to someone real around the world. I'm going to show you some of the postcards that I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (986)
- 18463 students
- 14 lessons (2h 0m)
- 13 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
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