The Golden Secrets of Lettering
What is Lettering?
A course by Martina Flor , Designer and Lettering Artist
Design lettering for a personalized postcard from start to finish
- Best seller English, Spanish
- 98% positive reviews (986)
- 18449 students
About the video: What is Lettering?
Overview
“In this lesson we will define what is lettering and we will see its differences with other disciplines. I will show you some of my works as an introduction to the work of a lyricist. ”
In this video lesson Martina Flor addresses the topic: What is Lettering?, which is part of the Domestika online course: The Golden Secrets of Lettering. Design lettering for a personalized postcard from start to finish.
Partial transcription of the video
“WHAT IS LETTERING Hello, my name is Martina Flor and I'm a Berlin-based lettering artist and designer. In this course we will go through together the process of devising, sketching and finalizing a lettering. I have a custom lettering and typography studio in Berlin, where I work for clients in different parts of the world. I generally work with art directors and I work for magazines, for books, for publishing houses, I also work for advertising campaigns. I would like to start this course by defining what lettering is and define its differences with other disciplines. I actually studied ty...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Golden Secrets of Lettering
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she is not drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (986)
- 18449 students
- 14 lessons (2h 0m)
- 13 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
