# Visual identity Design for Businesses | Domestika

> A course by Atolón de Mororoa · Design · Intermediate
> 11 lessons (45m) · 100% of the 1 student ratings are positive

In this course, Diego Fernández will guide you in creating unique visual identities, exploring how aesthetics and concepts can reflect the essence of each client in a unique way.

 Through a practical and conversational approach, we will address how the direct and personal relationship with the client enhances the creative process.

 It will teach you to gather essential information informally and transform it into visual ideas that stand out in their environment. The content of the course covers from the initial conceptualization to the execution of differentiated graphic solutions, without depending exclusively on logo design.

## Who is this online course for?

Designed for graphic designers and visual creatives looking to deepen their skill in creating complete, personalized visual identities.

 It is ideal for those who already have a basic knowledge of using tools such as Illustrator and Photoshop and wish to expand their ability to work conceptually and practically with clients.

## What is this course's project?

The final project consists of designing a complete visual identity for a real or fictional client.

 Through this project, you will apply step by step everything you learned during the course, from the initial research to the final design presentation.

## Requirements and materials

To participate in this course, it is essential to have prior knowledge of graphic design and basic use of design software such as Illustrator and Photoshop.

 It is recommended to have materials on hand to sketch ideas and perform visual tests.

## Content

### Introduction

In this unit I will introduce you to the Mororoa Atoll study. From our beginnings as students to what we are today. On that journey we will see the stimuli that influenced our work.

### Why do we do what we do?

In this unit we will tell you how our way of working is related to the type of client and project we work with, as a result of a good question that we have to repeat to ourselves periodically to be better professionals.

### Project development

In this unit we will see the steps to follow in searching for the differential of a project and how to find the graphic languages for the development of our piece.

### Tell our process

In this unit we will see what we do with everything generated, how we present it to the client and the possible scenarios after that interaction.

## Audio and subtitles

**Audio:** Spanish, English

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish, ro, id

[Visual identity Design for Businesses](https://www.domestika.org/en/courses/3428-visual-identity-design-for-businesses)