# Visual Identity for Brands Inspired by Storytelling | Domestika

> A course by Boo Republic (Marios Georntamilis) · Design · Intermediate
> 12 lessons (1h 58m) · 96% of the 28 student ratings are positive

“Learn from the past to design the future.”

Through his design studio Boo Republic, Marios Georntamilis believes in opening your eyes, ears, and heart to the past to rediscover storytelling treasures. Inspired by folk tales, myths, and classical literature, Marios creates visual identities for branding and product packaging designs. From honey, to ice cream, and olive oil brands, each of his designs communicates a unique message. 

In this course, Marios takes you on a journey through the past to discover the anecdotes that inspire history, and create a contemporary design that resonate with viewers. Delve into logo and packaging design to create a custom mock-up by combing modern and traditional techniques.

## Who is this online course for?

This course is ideal for designers or anyone with a product or brand in need of a visual identity.

## What is this course's project?

Develop the visual identity for a product inspired by storytelling by creating its logo design, the packaging, and product labels.

## Requirements and materials

Basic knowledge of design, Adobe Illustrator and Photoshop are required. 

To take this course, you need access to the above-mentioned software, paper, and pencil. Optionally, in the fourth unit, Marios teaches analog printing methods, which requires linocut materials, carving tools, ink, and a roller.

## Content

### Introduction

Hello world! I'm Marios Georntamilis. I manage a visual communication design studio called Boo Republic. Welcome to my Domestika course!

In this unit, you will get to know more about me. I will introduce myself and share my story on becoming a designer and illustrator. I will talk about my inquisitive nature, which — as well as getting me into trouble — led me to a career in design. I will also share my influences and, as a bonus, my lame haircut from the 2000s!

### Visual Identity and Folklore

In this unit, I will review the foundations of the methodology we apply in Boo Republic. You will learn how we work on a visual identity design for a branding project, using historical references in literature, art, and books.

### The Design

Start your engines! In this unit, I will demonstrate how to transfer your ideas into Adobe Illustrator and begin designing. From setting the concept to designing the logo, packaging, and product labels—worry not! For we will be cruising together along the great boulevard of design.

### Post-production

Fancy going one step beyond? In this unit, I will demonstrate how you can enhance and emphasize your key visual using the artisanal printing method of linocut.

## Audio and subtitles

**Audio:** English

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish

[Visual Identity for Brands Inspired by Storytelling](https://www.domestika.org/en/courses/3313-visual-identity-for-brands-inspired-by-storytelling)