# Google Analytics: Introduction to Data Analysis | Domestika

> A course by Ricardo Tayar López · Marketing & Business · Beginner
> 17 lessons (3h 55m) · 98% of the 123 student ratings are positive

Ready to start using **Google Analytics, the most popular data analysis service on the web**? In this online course, discover the secrets to this industry-leading tool alongside Ricardo Tayar, CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services. 

See how to leverage the objective data provided by Google Analytics to **better understand your users**, tracking their visits, activity on your website or app, and even where they're navigating from. Learn to set your objectives and read key reports, as well as interpret and measure your metrics to **enhance your digital solutions and designs**.

## Who is this online course for?

Anyone with a website or app who's interested in learning how to optimize their designs by leveraging user data. As an introduction course, it's also perfect for anybody who's looking for an easy and practical approach to understanding how Google Analytics works.

## What is this course's project?

Design a set of dashboards on Google Analytics to track the most relevant data for your online business.

## Requirements and materials

No previous knowledge is necessary for this course, just internet access, a Gmail account, and a thirst for learning something new.

## Content

### Introduction

Hello! I welcome you to this Domestika course. Thank you very much for joining!

 In this unit I will share with you my professional journey so you can see how data has helped me a lot to improve as a professional and as a person, and also how it can do the same for you.

### Introduction to digital analytics

In this unit we will focus on understanding what digital analytics is and why it is such a relevant discipline in digital business of any kind. I am going to explain to you what the main market tool with which we will work consists of and how it works: Google Analytics.

### Main reports in Google Analytics

In this unit we are going to focus on understanding what the main Google Analytics reports offer us. I will explain what we can learn from them and what we can do with that information to improve our digital proposals.

### Objectives, data visualization and decision making

In this unit it is time to exploit the data that Google Analytics offers us. We will do it in different ways: define and measure specific objectives, visualize data in a way that is more understandable to us and, above all, evaluate what decisions we can make informed by the data that we consult in the tool.

## Audio and subtitles

**Audio:** Spanish, German, English, French, Italian, Polish, Portuguese, Turkish

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish

[Google Analytics: Introduction to Data Analysis](https://www.domestika.org/en/courses/3005-google-analytics-introduction-to-data-analysis)