Learn to create an illustrated poster, from the brief to the final art
The use he makes of color, line art and its intricate compositions make perfectly recognizable and fill the work of Raúl Urias. This illustrator and visual artist, is inspired by pop culture, traditions and history seen through art, which reinterprets in a modern key, to carry out all kinds of projects for clients such as Google, Nike, Vans, Converse or ESPN .
In this course you will learn its methodology to conceptualize an idea and illustrate a poster, starting from the brief, until you reach the final finishes.
At the end of the course, you can get an exclusive screenprint signed by Raúl Urias, who will select the winner among the ten best projects published.
About this course
You will begin by knowing the work of Raúl, who will tell you what is most inspiring him and will show you the work of some artists he admires.
Afterwards, it will show you your working method. It will explain how to read the brief and, from there, develop an idea and carry out the art direction of your project.
You will discover where to look for inspiration and learn how to create a moodboard or inspirational board. From the images you have collected, you will create your first sketches and the composition of your poster. Raúl will also explain to you his method of synthetic representation of the elements.
Once you have defined the final sketches and the final composition, you will begin with the line art process, an essential step in Raúl's work.
He will speak to you about color theory and you will choose the chromatic palette of your project. Finally, you will apply that color palette to your illustration.
Raúl will give you some tips to present your project to your clients in a successful way.
What is this course's project?
You will create an illustrated poster, from the brief and the conceptualization, until its presentation.
Who is it for?
To illustrators, designers, draughtsmen and to anyone interested in learning the process of creation and conceptualization of an illustration.
What you need
You must have basic knowledge of drawing and Photoshop. With respect to the materials, you will need a computer with Photoshop; It is also recommended that you have a digitizing tablet.
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Raúl Urias' illustrations draw attention for his compositions and his palette of colors. This Mexican illustrator and designer is a true passionate of popular culture, comics and cinema; he is also interested in culture and traditions, which he observes and reinterprets in his works through the eyes of art.
He has worked for clients such as Nike, ESPN, Converse, TBWA, Sony Music, Gatorade, The New Republic or Fox Sports, among many others and his illustrations have traveled around the world as part of group and individual exhibitions.