# Business Design: From Idea to Action Plan | Domestika

> A course by Pablo Lascurain · Marketing & Business · Beginner
> 14 lessons (2h 18m) · 97% of the 262 student ratings are positive

Setting up a business can seem overwhelming at first, but in reality all you need is some organization and the right balance between certain key elements. This is the belief of Pablo Lascurain, founder of eight companies and active within the startup community across Latin America. He specializes in forging the best path through the world of business, whether finding solutions or scaling organizations.

In this course, Pablo Lascurain teaches you how to design your business from scratch. Discover his logical step-by-step process and analyze all the pieces of the puzzle, from defining the product and market to the financial model. Get ready to bring your ideas to life and give the pitch of a lifetime!

## Who is this online course for?

Anyone wanting to start their own business, no matter the sector or industry.

## What is this course's project?

Design a business in the sector of your choice, from the strategy down to the last key structuring elements.

## Requirements and materials

You need to be familiar with Google Slides and Google Docs to take this course.

In terms of materials, all you need is a computer.

## Content

### Introduction

Hello, I welcome you to this course at Domestika! In this first unit I will introduce myself, I will tell you a little about my history and above all, the way in which I have been trained as an entrepreneur. I will also share with you some influences that transformed the way I undertake, give consultancy and how I ask my questions and my answers. In this course my objective is that you know the logic behind the process of creating a business, so that you, without the need for complex methodologies or concepts, can define what you want to achieve and mainly, define the steps to follow.

### The idea

In this unit, I will teach you how to make an idea congruent with the market, with you and with reality. It is not about whether the idea is good or bad, it is about understanding how it materializes and why.

### The business

Now, I will help you understand how a business is built and structured, which is not the same as an idea or a project. In addition, you will begin to materialize a project and you will see how it can be brought to reality or how you can make it grow with the tools that I will provide.

### The company: implementation begins

I will explain in detail what a company means so you can understand it much better. As I have taught you throughout the course, remember that the idea and the person come first, and then create your concept; Once you have a concept it is much easier to align it with a financial model and a business model, the result of all that forms a company. Are you ready to build it?

## Audio and subtitles

**Audio:** Spanish, English, French, Italian, Portuguese, Turkish

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish

[Business Design: From Idea to Action Plan](https://www.domestika.org/en/courses/2481-business-design-from-idea-to-action-plan)