Creative Direction of an Advertising Spot

A course by Javier Lourenço , Multi-technical director

Javier Lourenço javierlourenco

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Multi-technical director. Buenos Aires, Argentina.
Joined October 2017

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Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production

• Spanish with subtitles in English
• 97% positive reviews (78)
• 1996 students

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Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production

A course by Javier Lourenço

By the hands of Javier Lourenço - director of advertising specialized in animation and mixed media who has worked for clients such as Volkswagen, Bayer, Movistar, Toyota, Ikea, Unilever, Telefonica or MTV and member of the Flamboyant Paradise duo in the studio Gizmo- have spent countless hours of footage that have ended up becoming successful commercials, short films or video clips. However, to win all these projects he first had to present a pitch.

Therefore, in this course you will learn the creative process faced by the multi-technical directors from the moment they receive a script, until the production is finished, to compete for the development of advertising pieces of different techniques such as mixed media, stop motion, animation 2D and 3D. With it you will learn to design and write a complete management project to win advertising projects.

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What will you learn in this online course?

14 lessons & 47 downloads

Positioning as a director

8 minutes, 23 seconds

The history of the treatment

4 minutes, 29 seconds

Treatment: General tips

8 minutes, 4 seconds

The content of the treatment

12 minutes, 20 seconds

From the script to the treatment

11 minutes, 21 seconds

Preproduction

9 minutes, 47 seconds

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Spanish with subtitles in English

• 97% positive reviews (78)
• 1996 students
• 14 lessons (2h 6m)
• 47 additional resources (16 files)
• Online and at your own pace

• Available on the app
• Audio: Spanish
• Spanish, English, Portuguese
• Level: Beginner
• Unlimited access forever

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Recommended software for this course

• Adobe After Effects
• Adobe Illustrator
• Adobe Premiere

What is this course's project?

You will have two creative scripts to turn the brief of an agency into a real cinematic script for an advertising spot.

Who is this online course for?

Advertising students, young directors, art directors and anyone interested in audiovisual production.

Requirements and materials

Prior knowledge of any kind is not essential, beyond being familiar with audiovisual culture, although it is advisable to have basic notions of film, production and art direction.

With respect to the materials, you will need a computer in which you must have installed Adobe Photoshop, Adobe Premiere, Adobe Illustrator, Keynote or PowerPoint and Adobe Acrobat. You will also need a pencil, a notebook, a rubber band.

New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.

Reviews

Javier Lourenço

A course by Javier Lourenço

Teacher Plus

Multi-technical director

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Joined October 2017

He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.

In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion

Content

What to expect from a Domestika course

• Learn at your own pace

  Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

• Learn from the best professionals

  Learn valuable methods and techniques explained by top experts in the creative sector.

• Meet expert teachers

  Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

• Certificates

  Plus

  If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

• Get front-row seats

  Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

• Share knowledge and ideas

  Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

• Connect with a global creative community

  The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

• Watch professionally produced courses

  Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

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