Naming: The Art of Name Creation
A course by Xavier Grau Castelló , Identity Strategy and Namer
Discover the creative process to convert the value of a company, brand, or product into a name
- Best seller Spanish with subtitles in English
- 98% positive reviews (850)
- 11553 students
Discover the creative process to convert the value of a company, brand, or product into a name
Xavi Grau has spent more than 20 years creating names for all types of projects and clients, from large private companies and institutions to recently created startups. He is the founder of Nom-Nam, a company dedicated to naming, and his work has been recognized with several Laus awards.
The name of a company, brand, product, or service serves as a letter of introduction. Therefore, it is essential that it be fitting, descriptive, and memorable. A good name must allude to the company's activity and, at the same time, generate real communicative value for the user. In this course, discover the creative process and method for the professional creation of names for all types of commercial activities.
What will you learn in this online course?
11 lessons & 11 downloads
- 98% positive reviews (850)
- 11553 students
- 11 lessons (1h 57m)
- 11 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Carry out an entire naming project, from analyzing a brief to landing on a successful name based on the needs of the project.
Projects by course students
Who is this online course for?
This course is for copywriters, communication professionals, consultants, and anyone interested in discovering an effective method of name creation for all kinds of business activities.
Requirements and materials
No previous knowledge or special materials are necessary - just pencil and paper.
Reviews
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
Content
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U1
Introduction
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Presentation
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The process of naming
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U2
Methodology of naming
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The long list
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Decide the short-list
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The battle of the registry
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Submit the naming
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U3
Study cases
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Naming for institutions
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Naming for professionals
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Naming for companies
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Namings small
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U4
About the profession of namer
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I want to be a namer, what do I do?
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FP
Final project
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Naming: the art of creating names
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
alekey
Soy de acuario, arranqué con ventaja pero sin dudas este curso me sumó muchísimo. Es excelente. Aporta un método y una forma de tratar el lenguaje que no se queda en lo superficial.
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alxjspalma
PlusO que Xavier (o instrutor) nos fala no início da sua primeiríssima aula, diz-nos tudo o que precisamos saber, para adquirir este curso:
"Estou convencido que depois de realizarem este curso estarão em condições de competir totalmente comigo."
Os melhores professores, são assim! Dão o seu melhor!
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shop.sandrineawong
Ce cours en particulier n'est pas adapté à des auditeurs non hispanophones. En effet, les sous titres contiennent parfois des "inaudibles" en lieu et place des propos de la personne qui donne le cours. Par ailleurs, les documents complémentaires sont en espagnol alors que ça ne coutait pas grand chose de les proposer en espagnol et en anglais.
J'ai l'habitude d'acheter des cours dans des langues que je ne maitrise pas, mais ça n'a jamais été un obstacle. Ici, c'est très difficile de suivre.
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delsol05
Un curso súper interesante para conocer el proceso de naming y lo que se debe tomar en cuenta para generar todas las opciones posibles y presentar las propuestas.
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brandom_oro01
Gran curso, ideal para poder desarrollar y explotar la creatividad con herramientas y consejos que ayudan a la creación de naming
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