# Campaigns for E-commerce: Google Shopping and Facebook Ads | Domestika

> A course by Mai Molina · Marketing & Business · Beginner
> 14 lessons (2h 22m) · 97% of the 108 student ratings are positive

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 This course, created in 2021, uses earlier versions of Google Shopping and Facebook Ads. Although the tools have evolved since then, the fundamentals and strategies you'll learn here remain essential for understanding digital marketing and achieving successful campaigns. Use this knowledge as a strong foundation and update it with the latest trends to maximize your results. 
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If you want to reach your target audience and increase your products' visibility online, cross-channel advertising campaigns need to be one of the cornerstones of your marketing strategy, especially on Facebook, Google, and Instagram. Mai Molina, digital marketing specialist who has managed advertising investments for major companies like Inditex and Mango, teaches you how to grow your e-commerce business.

In this course, learn how to create advertising campaigns for Instagram, Facebook Ads, and Google Shopping to boost your e-commerce business and increase sales. Discover how to publish your own digital catalogue and ensure returns on your investment in online advertising.

## Who is this online course for?

Anyone with an e-commerce business who wants to increase their product visibility, or anybody interested in learning more about ad campaigns in this sector.

## What is this course's project?

Upload your product catalogue and create a series of campaigns on Facebook Ads and Google Ads based on strategies designed to maximize returns on your advertising investments.

## Requirements and materials

No prior knowledge is needed to take this course since your teacher will explain the basic concepts and terms related to paid e-commerce campaigns as they come up; however, Mai does touch on some more advanced concepts and includes external links for anyone who is already familiar with Google Ads. 

As for materials, all you need is a computer. Active Facebook Ads and Google Ads accounts are also recommended, but not necessary.

## Content

### Introduction

Hello, I welcome you to my course! In this unit I will talk to you about how I changed the course of my studies in an area totally different from my current profession until I found my place in digital marketing.

 I will tell you what led me to this change and the resources that I helped myself to get to dedicate myself to it 100%, both working in companies and for myself.

### Having an E-commerce

In this unit we will learn why we need the tools that we will use in this unit. For this we are going to see all the possibilities that this type of specific e-commerce ads give us and the bases of the ads for the subsequent creation of campaigns.

### Merchant Center and Google Ads

Now we are going to know the ins and outs of advertising tools for e-commerce. In this unit we will see how to configure the tools to be able to upload our catalog to later create the campaigns.

### Configuration and Creation of Campaigns on Facebook

In this unit we will configure the advertising campaigns on Facebook, Google and Instagram with specific strategies for e-commerce.

### Metrics and Data Visualization

In this unit I will show you the various reports obtained from your campaigns. These will help you analyze the results and take actions on them to optimize the campaigns.

## Audio and subtitles

**Audio:** Spanish, English, French, Italian, Portuguese, Turkish

**Subtitles:** Spanish, English, Portuguese, German, French, Italian, Polish, Dutch, Turkish

[Campaigns for E-commerce: Google Shopping and Facebook Ads](https://www.domestika.org/en/courses/2436-campaigns-for-e-commerce-google-shopping-and-facebook-ads)